Get To Know Auggie
Get To Know Auggie
If you truly want to understand your customers, you don’t run another survey.
You talk to them. You listen. You get curious. You follow the thread when something doesn’t make sense. That’s how the best marketing has always been done—by humans who care enough to really understand what’s going on underneath the data.
The problem is: as brands scale, that kind of listening gets harder and harder to do. You have more segments, more channels, more stakeholders, more meetings, more deadlines… and somehow less time to get to the truth. Research becomes episodic. Insights get trapped in decks. Strategy gets forced into shortcuts.
So we asked a simple question:
That question is why we built Auggie.
Why we’re building Auggie
For nearly 30 years, dating back to the earliest days of online services and the consumer internet, the two of us have loved the same thing: helping brands use emerging technology to do things in marketing that aren’t just better, faster, cheaper—but things they’ve never been able to do before.
We’ve been operators and builders through multiple technology waves. We’ve helped organizations modernize how marketing works. We’ve built services businesses, scaled them, and successfully exited. We’ve launched new lines of business inside larger firms. And over and over, the pattern has been the same:
When technology changes what’s possible, marketing changes next.
AI is that moment—again—but bigger.
Because for the first time, we can give marketers something they’ve always needed and never truly had:
an always-on intelligence layer that keeps learning, keeps listening, and keeps getting smarter—without losing the human at the center.
Our mission: Augment Human Intelligence
From the beginning of our AI work—teaching, advising, building—we’ve been clear about one thing:
- We’re not here to glorify “artificial intelligence.”
- We’re here to bring out the best of what humans do.
That’s what we mean by Augmenting Human Intelligence—and it’s where the name Auggie comes from.
In our courses, workshops, and client work, we’ve seen that the real unlock isn’t “more AI.” It’s better humans + better systems:
AI can amplify all of that—if it’s designed to.
Auggie is our effort to make that amplification practical, reliable, and repeatable for real marketers doing real work.
What we’ve built before
(and what it taught us)
Between PVAI and our founding work, we’ve led technology-driven transformation across strategy, marketing, and go-to-market for challenger brands and global multinationals.
A few chapters that shaped Auggie:
We led major organizations through early digital transformation—helping teams embrace the internet and build modern marketing capabilities.
We created, scaled, and exited a digital marketing services firm from 3 partners to 80+ full-time employees in under 3 years.
Post-acquisition, we helped scale that business to 200+ people in year one and built a growing segment.
Through 8 cohorts of Mastering AI Skills for Marketers and 3 cohorts of Mastering AI Skills for Market Research, plus client engagements and executive workshops, we’ve helped leaders from 120+ companies turn AI strategy into business outcomes.
We’re launching Auggie, and one of us co-founded AIREA Studio (an AI marketing SaaS platform) —keeping us close to the market, the buyer, and what’s actually working.
All of that experience led us to the same conclusion:
We are entering a new operating model for knowledge work.
And marketing will be one of the first functions to fully feel it.
What Auggie is
Auggie is your always-on consumer insight and marketing intelligence teammate.
It’s designed to help marketing teams:
- get to customer truth faster
- pressure-test positioning and messaging
- turn existing knowledge into usable intelligence
- reduce the cost and friction of high-quality strategy work
- and create consistent outputs without flattening creativity
Most importantly, it’s built so that you stay in control—because strategy is still a human job.
If this resonates, we’d love for you try Auggie
Auggie is an MVP—highly functional, and we’re building it the way we build everything: with real practitioners, real workflows, and real feedback.
If you’re the kind of marketer who believes:
- customer understanding is a competitive advantage,
- speed matters,
- and the next era belongs to teams who can learn faster than everyone else
then we’d love to have you in our world.
Thanks for being here, and for caring about the craft.
If you truly want to understand your customers, you don’t run another survey.
You talk to them. You listen. You get curious. You follow the thread when something doesn’t make sense. That’s how the best marketing has always been done—by humans who care enough to really understand what’s going on underneath the data.
The problem is: as brands scale, that kind of listening gets harder and harder to do. You have more segments, more channels, more stakeholders, more meetings, more deadlines… and somehow less time to get to the truth. Research becomes episodic. Insights get trapped in decks. Strategy gets forced into shortcuts.
So we asked a simple question:
That question is why we built Auggie.
Why we’re building Auggie
For nearly 30 years, dating back to the earliest days of online services and the consumer internet, the two of us have loved the same thing: helping brands use emerging technology to do things in marketing that aren’t just better, faster, cheaper—but things they’ve never been able to do before.
We’ve been operators and builders through multiple technology waves. We’ve helped organizations modernize how marketing works. We’ve built services businesses, scaled them, and successfully exited. We’ve launched new lines of business inside larger firms. And over and over, the pattern has been the same:
When technology changes what’s possible, marketing changes next.
AI is that moment—again—but bigger.
Because for the first time, we can give marketers something they’ve always needed and never truly had:
an always-on intelligence layer that keeps learning, keeps listening, and keeps getting smarter—without losing the human at the center.
Our mission: Augment Human Intelligence
From the beginning of our AI work—teaching, advising, building—we’ve been clear about one thing:
- We’re not here to glorify “artificial intelligence.”
- We’re here to bring out the best of what humans do.
That’s what we mean by Augmenting Human Intelligence—and it’s where the name Auggie comes from.
In our courses, workshops, and client work, we’ve seen that the real unlock isn’t “more AI.” It’s better humans + better systems:
AI can amplify all of that—if it’s designed to.
Auggie is our effort to make that amplification practical, reliable, and repeatable for real marketers doing real work.
What we’ve built before
(and what it taught us)
Between PVAI and our founding work, we’ve led technology-driven transformation across strategy, marketing, and go-to-market for challenger brands and global multinationals.
A few chapters that shaped Auggie:
We led major organizations through early digital transformation—helping teams embrace the internet and build modern marketing capabilities.
We created, scaled, and exited a digital marketing services firm from 3 partners to 80+ full-time employees in under 3 years.
Post-acquisition, we helped scale that business to 200+ people in year one and built a growing segment.
Through 8 cohorts of Mastering AI Skills for Marketers and 3 cohorts of Mastering AI Skills for Market Research, plus client engagements and executive workshops, we’ve helped leaders from 120+ companies turn AI strategy into business outcomes.
We’re launching Auggie, and one of us co-founded AIREA Studio (an AI marketing SaaS platform) —keeping us close to the market, the buyer, and what’s actually working.
All of that experience led us to the same conclusion:
We are entering a new operating model for knowledge work.
And marketing will be one of the first functions to fully feel it.
What Auggie is
Auggie is your always-on consumer insight and marketing intelligence teammate.
It’s designed to help marketing teams:
- get to customer truth faster
- pressure-test positioning and messaging
- turn existing knowledge into usable intelligence
- reduce the cost and friction of high-quality strategy work
- and create consistent outputs without flattening creativity
Most importantly, it’s built so that you stay in control—because strategy is still a human job.
If this resonates, we’d love for you try Auggie
Auggie is an MVP—highly functional, and we’re building it the way we build everything: with real practitioners, real workflows, and real feedback.
If you’re the kind of marketer who believes:
- customer understanding is a competitive advantage,
- speed matters,
- and the next era belongs to teams who can learn faster than everyone else
then we’d love to have you in our world.
Thanks for being here, and for caring about the craft.